Cairo Festival City Mall partners with Vogue Italia to introduce new luxury expansion, Festival Avenue
Cairo Festival City Mall, in partnership with Vogue Italia, introduces its new luxury expansion, Festival Avenue, set to be the ultimate fashion-forward destination and gets ready to launch an international fashion talent scouting project in Egypt
Al-Futtaim Malls, part of Al-Futtaim Group, is joining forces with Vogue Italia in an exciting partnership that will set forth various fashion-focused activities throughout 2021 and 2022. The partnership aims to support the next generation of designers through targeted and outstandingly valuable projects leveraging cross-country collaboration and Vogue’s expertise and guidance. Through this first-of-its-kind strategic partnership, Al-Futtaim Malls is taking the retail experience beyond the shopping aspect, while creating an added value to the fashion ecosystem.
Sara Sozzani Maino, Deputy Director of Vogue Italia and Head of Vogue Talents commented on this collaboration, “We have always been keen to explore new growth opportunities and collaborations with strategic partners across the world to expand our footprint and support more talented designers from different regions. Hand in hand with Al-Futtaim Malls, we will identify rising talents and stars to further nurture their potential focusing on responsibility and craftsmanship”.
Promising to transform the retail experience in Egypt, Al-Futtaim Malls is also introducing Egypt’s hottest premier fashion destination, Festival Avenue. The new luxury expansion of Cairo Festival City Mall (CFC Mall) will open in 2023, adding 80 stores and 15 restaurants to the existing 310 outlets in CFC Mall.
The Dubai-based business conglomerate is one of the most progressive regional business houses. With a diverse portfolio of industries, Al-Futtaim has been bringing the quality and reputation of more than 200 companies in automotive, financial services, real estate, health and retail to 29 countries. The Group has significantly expanded its business operations through a strategic acquisition plan and new market entrances, increasing its footprint beyond the GCC and the Greater Middle East to take in Asia and East Africa.
Festival Avenue is the new luxury expansion of Cairo Festival City Mall (CFC Mall). According to Al-Futtaim, Egypt is a very promising market with great potential and, as Timothy Earnest, Group Director of Al-Futtaim Malls says, this expansion “will change the dynamics of the retail industry in Egypt as we introduce to our customers a truly unique and revolutionized experience through an international retail concept”. Earnest adds that Al-Futtaim has been in the vanguard of this fashion revolution, “We listened to our customers, analysed market needs and trends which led us to spearhead the remarkable transformation that the fashion industry is witnessing in Egypt.”
Since its inception in 1930s, the Group has had a long-term vision in everything it does, and always looking ahead of changing market dynamics. Through its inherent customer-centric approach, Al-Futtaim has been connecting customers in 29 markets with brands in contemporary, powerful, meaningful and emotional ways, enhancing people’s experiences and creating long-lasting relationships based on loyalty and trust.
The premium fashion destination, Festival Avenue, will introduce pioneering innovations to the current complex. Located in the heart of New Cairo, just twenty minutes from the city's international airport, the upscale project will offer an entertainment destination for all ages and an assortment of restaurants with indoor and outdoor seating. As for the stores set to open, there will be a series of first to market luxury men's and women's fashion brands, together with jewellery and watch brands.