The Studio by POP Scale
Dubai Festival City Mall, part of Al-Futtaim Malls announces the opening of ‘The Studio’ by POP Scale; a new retail concept and a hub for emerging local brands.
With aim to support and celebrate creative talents of local entrepreneurs in the UAE, Dubai Festival City Mall offers local businesses an advantageous space within the mall to gain exposure and recognition in a high-traffic retail environment. The newly remodelled space will also provide customers the opportunity to enjoy the convenience of a familiar shopping destination to discover and support new premium local brands.
The rise of homegrown brands in the UAE is a true example of the extraordinary potential that lies within our own communities, illustrating how resourcefulness and the right platforms can pave the way for small business owners to pursue their entrepreneurial aspirations and expand their business footprint.
At The Studio, a carefully curated selection of homegrown brands offers a diverse range of innovative and high-quality products, including home décor, and clothing and accessories for women, men and children. Featured brands include Turtlefeet, Thowby, The Gentleman’s Community, Veganologie, Beauty Solutions, and Bjerg & Hav. The Studio also presents an assortment of fine jewellery, beauty cosmetics, beach and resort wear and a selection of souvenirs.
Hayssam Hajjar, Director Asset Management UAE, Al-Futtaim Real Estate said, "The partnership between Dubai Festival City Mall and POP Scale is a testament to our unwavering commitment to introducing fresh and exciting concepts that elevate the customer experience. With the launch of The Studio, we aim to provide a dynamic platform that showcases the incredible diversity and premium quality of homegrown businesses in the UAE, supporting local entrepreneurs while offering our customers an untapped opportunity to discover wide range of new products. We're proud to be a part of this collaboration, which brings a new level of excitement and innovation to Dubai's retail landscape."
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